Platform · Content briefs

Turn each finding into a one-page brief someone can act on this week.

Q: Who does the work in the brief?

On Monitor, you or your team. On Autopilot, we do it on your approval. On Autopilot Pro, within rules you set. The brief is the same either way.

Q: Can I take a brief to my own writer?

Yes. Download it as Markdown or PDF and hand it over.

Q: How reliable is the expected effect?

It is an estimate from our playbook and is labelled that way. The run after the change measures what actually happened.

Q: What if a change does not work?

The verification run says so: worked, no change yet, or backfired, and where a change can be undone it is reversible.

Each brief states the gap, the evidence, what to change, an estimated effect and how the next run checks it.

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In the dashboard

A brief, from the demo account

This is the brief component from the dashboard, with a demo job. The estimate is an estimate, not a promise. Open the live demo →

Write the “how much do implants cost” page

harbourlane-dental.example · Publish prices, or the range and what moves it · Status: queued

The gap

Every engine answers this question with a price range. None can quote yours, because the site says “prices on request”.

“how much do dental implants cost in london” — you are named in 13% of answers; most often named instead: Kingsway Orthodontics.

Evidence

No page answers this question (severity 82%, high confidence).

What to change

Page: https://harbourlane-dental.example/treatments/dental-implants/cost

Title: How much do dental implants cost in London? (address: /dental-implants-cost-london)

Answer in the first 60 words: the typical range and what is included
What moves the price up or down
A table of the three most common cases

Structured data: Service, FAQPage.

Prices and credentials must match the rest of the site

Expected effect

An estimated +6.4 GEO points, for about 3 hours of work. This is an estimate from our playbook, not a promise: the run after the change measures what actually happened.

How the next run verifies it

A pricing page is live and the engines quote it for price questions.

The same question is asked again on all four engines, and we compare who is named.

How it works

Three steps.

1
A gap is found
For example, no page answers what a treatment costs, and the engines cite someone else’s.
2
The brief is written
It names the page to write, the outline, the structured data and the questions it should answer.
3
The next run checks it
The same questions are asked again, and the brief’s status shows queued, applied or verified.

Plans

What each plan includes.

Feature	Monitor£149 /month	Autopilot£799 /month	Autopilot Pro£1900 /month
Ranked plan and briefs	Ranked plan and briefs, each run	Ranked plan, each run	Ranked plan, each run
Who does the work	You or your team, from our briefs	We do it, on your approval	We do it; content goes out after a notice you can hold
Brief status (queued, applied, verified)	—	Included	Included
Verification run	The next run checks each job	Behind every change	Behind every change

Questions

About content briefs

Who does the work in the brief?

Can I take a brief to my own writer?

How reliable is the expected effect?

What if a change does not work?

Try it on your own business.

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