Full audit
Find out whether AI assistants name you — and why they do not.
A one-off measurement of your business on ChatGPT, Gemini, Claude and Perplexity: 50 buyer questions, each asked 3 times, with the diagnosis and a 90-day plan behind it.
Start with the free auditYou buy the full audit from your free result page, so it is already pointed at your domain.
What’s in the report
What you receive, and how to check it.
The prompt library
Every question we asked, in the way a buyer asks it, with its funnel stage, how often you were named and who was named instead. Your brand name is never in the question.
Real citation sources
The URLs the engines actually returned, grouped by who owns them (your site, directories, reviews, press, competitors), so you can see where the answer comes from.
What AI gets wrong about you
Where the engines cite other sites about you, each claim is checked against your own site: confirmed, contradicted or unverifiable, with the quote, its source and the fix.
How AI describes you
The phrases the engines use for you, which ones you would want and are missing, and the tone of the sentence that names you.
Competitor matrix and share of voice
Who is named instead of you, in how many questions, at what average position, and on which engine and funnel stage. Taken from the engines’ own answers, not a list we chose.
Technical readiness
Whether the AI crawlers can read you: robots.txt, sitemap, structured data and the schema types on your pages. Each finding is tied to the questions it affects.
Page-level scores and site speed
A readiness score and a quick fix for each page we sampled, and Core Web Vitals from real Chrome users where Google has data for your site.
90-day plan and KPI scorecard
Three sprints with every job ordered by what it is worth, and the scorecard we will re-measure at day 30 and day 90, so the plan can be marked right or wrong.
Online report and two PDFs
The report at a private link, a full PDF for the team and a short PDF for the board. Every answer is stored as returned, so any number can be traced back.
How it works
Four steps, and the first one is free.
- 1. Run the free auditTwo to five minutes, 8 questions, no card
- 2. Buy from the result page£299, pointed at the domain you just measured
- 3. 50 × 4 × 3 = 600Questions × engines × runs, every answer stored raw
- 4. Your report, by emailA private link to the online report, with the full and the short PDF
Who it is for
Made for businesses that can be found, and want to know how.
It is for you if
- You have an established site and real competitors, and buyers ask assistants who to choose.
- You want evidence before you spend on content, PR or a retainer.
- You want a plan your team or agency can carry out, with a way to tell whether it worked.
It is not for you if
- Your site is brand new. With nothing to measure yet, the free audit will say so and spare you the fee.
- You want guaranteed placement. We do not sell it, and anyone who does is guessing.
- You want the work done for you. That is the monthly programme, not this report.
Sample pages
What the report looks like.
Four pages from a demonstration report for a made-up dental practice. The engine answers behind it came from our test adapters, on fewer questions and runs than a full audit, so every number and competitor name is illustrative. It is not a customer’s report. Yours carries your own measurement.
The cover: score, stage and the three findings that matter 
Competitor matrix: who is named instead of you 
How AI talks about you: the tone of the sentence that names you 
The 90-day plan and the scorecard we re-measure
Free and full
What the free audit covers, and what you add.
| Free audit | Full audit | |
|---|---|---|
| Cost | £0 | £299 one-off, no VAT charged |
| Asks the AI engines | Yes | Yes |
| Engines | 4 | 4 |
| Questions | 8 | 50 |
| Runs per question | 1: one run cannot tell a reliable mention from a lucky one | 3, with a variance band showing which mentions repeat |
| Competitors | Top 3 | Full matrix, share of voice and average position |
| Citations | — | Real URLs the engines returned, grouped by who owns them |
| What AI says about you | — | Where engines cite other sites, each claim is checked against yours, with the quote, source and fix |
| How AI describes you | — | The phrases the engines use for you, and the tone of the sentence that names you |
| Technical | Access checks (above) | Technical audit by component, AI bot access and pages sampled |
| Plan | 3 biggest gaps | 90 days in 3 sprints, each job with the evidence to check |
| Pages and speed | — | A readiness score for each page sampled, and Core Web Vitals where Google has data |
| Report | On this page | Online report at a private link, with a full and a short PDF |
Questions
Before you buy
Start with the free audit.
It measures you on all four engines in a few minutes. If it shows a gap worth understanding, the full audit is one click from the result.
Start with the free audit