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How AI assistants decide who to name.
Guides written to be useful whether or not you ever buy from us: how the engines work, how we measure them, and what to do about the result. Start with the first one if the terms are new.
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What is AEO?
AEO, GEO, LLM SEO and AI visibility: what the four terms mean, how an engine decides who to name, and what an agency can and cannot change.
Guide
How we measure whether AI assistants name you
The exact method behind a NamedFirst measurement: where the questions come from, which engines answer them, how often, what is counted, how the score is built, and what the method cannot tell you.
Guide
How AI engines choose which businesses to name
An AI assistant names a business in three stages: it decides what to read, what it can extract, and who to name. What each stage looks at, how it fails, and how to tell which stage you are losing at.
Guide
Citation fidelity: when an AI assistant names you wrongly
In a regulated sector, being described wrongly by an AI assistant costs more than not being named. What citation fidelity is, how claims are extracted and checked, and what to do about a contradicted claim.
Guide
Choosing an AEO supplier: five questions to ask
Five questions that separate a real AEO or GEO supplier from a repackaged SEO retainer: what your number is today, how many runs, what you can check, how success is judged, and what they refuse to do.
Guide
llms.txt: what it is, and whether you need one
llms.txt is a proposed Markdown file that points AI tools to the pages that matter on a site. What it contains, a working example, how to publish it, and an honest account of what it does and does not change.
Guide
robots.txt for AI crawlers: who to allow, and how to check
A practical guide to robots.txt for AI crawlers: how the file is read, which crawlers matter for ChatGPT, Claude, Perplexity and Gemini, a working example, and the mistakes that quietly remove a business from AI answers.
Guide
Why AI assistants know your name but do not recommend you
Many businesses are recognised by ChatGPT, Gemini, Claude and Perplexity when asked about by name, yet never put forward when a buyer asks a general question. Why recognition and recommendation are different tests, and what closes the gap.
Guide
How reviews decide who AI assistants recommend
When an AI assistant recommends a local business or a service provider, it often justifies the choice with a rating and a review count. Which review sources the engines read, why volume and recency matter, and how to collect reviews without breaking the rules.